Hi There, I'm Amelia...
As a teen fresh into the workforce, I found my passion for merchandising at a local woman’s clothing boutique. After graduating from Central Michigan University with a degree in Visual Merchandising & Design, I completed a summer internship with Nordstrom and acquired a full time position as a visual merchandiser. I spent the next eight years designing store layouts, installing window displays, and analyzing the effect that visual presentation has on sales. I also had the opportunity to travel across the country to participate in several store grand openings and remodels. After taking a few years off to grow my family with my amazing husband, I am back in the merchandising game and ready to help your business put its best foot forward!
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What is Visual Merchandising?
Customers often base their first impressions on what they see. This is why the field of visual merchandising can play a crucial role in enhancing the appeal, atmosphere and customer experience inside of a store. Effective visual merchandising transforms an environment into an extension of a brand's image. Visual merchandising is the practice of organizing and displaying products in a retail space. It is used to highlight products and their features, gain customers' attention, make customers feel comfortable and promote sales.